Digital technology has not changed music in slightest. The sounds that we all know so well could not exist without the instruments initially producing them. But replication and distribution of music were actually innovative features of the technology that overtook the production. Current digital hardware equipment and advanced software allowed producers to make all sorts of music in the studio, and amateurs with some simple software can make their own tracks. Yet only a couple of decades ago, “magic” could happen only in studios under the guidance of a producers or DJ, and today we already have some basic technology at home.
Half a century ago the first synthesizers appeared and empowered producers to create popular dance and electronic music that is a retro now. Today technological advancement is greatly associated with new genres like dubstep, techno, house, ambient etc. But electronic devices are not targeted at innovators only. Orchestral composers like Hans Zimmer create their heartbreaking symphonies merely using digital devices. They are efficient and produce high-quality precisely-copied instrumental sound replacing the entire orchestra.
While some composers (mostly those writing soundtracks) succeed at commercializing their music, we observe the clear trend towards the democratization of music. One still has to be a producer to record music in the studio, but millions of fans can try to copy their favorite music tracks at home. YouTube provides hundreds of videos on music production allowing fans to create amateur music that was impossible yet 20 years ago.
The first bike sharing programs pioneered in Denver, Washington D.C. and in the Twin Cities in 2010. They were the first in the US to prove themselves as progressive world class cities. Bike sharing is nothing extraordinary these days as bikes have become the main transportation means in major European cities. Though American streets are much wider than those in historical areas of Europe, they would greatly benefit if the number of cars reduced. Noise, pollution, and congestions are always topical in cities, which puts bikes at advantage.
Despite their popularity, bike sharing programs cost money to bike advocates. To start such a program, organizations spend about $5,000 per bike including costs of docking stations. It is essential that docks were placed all over the city for people to park and take an available bike everywhere they need. Bike sharing programs can be implemented in smaller towns too. Besides, the town must not be a center of tourism for people to ride – students will eagerly register for the program to commute between campuses fast and easily. If there are enough bikes and if docs are located conveniently, every bike can make about 20 trips per day. Unfortunately, that is not enough to cover costs invested in the program.
In many cities, bike sharing programs remain subsidized because the revenue from riders covers about 80 percent of costs. Owned by nonprofit organizations, programs depend on grants and sponsors. Programs that do not expand quick enough may fail after all. It is important to integrate bikes efficiently into the overall transportation system so that people were encouraged to ride instead of taking a bus.
Interpersonal communication is a comprehensive category that includes workplace, group, intimate, and romantic interaction. Influenced by the Internet and its advantages, communication in all these spheres has largely transformed. 90% of individuals irrespective of their lifestyles are present on social networks every day. Each of us is accessible to the others every time. Our boss, spouse or completely unknown person can contact us whenever they need. People do not hesitate to interact, they cannot see any limits to communication now. And many of them find this exact factor discouraging.
A vast sociological research conducted in the US confirmed that the increase in wealth and quality of life caused higher isolation among Americans. Constant online accessibility made communication such a routine thing you want to avoid. Many people got tired of empty chatting that took their time and did not give back anything in particular. Under the impact of technology, we became lazier: why go hang out with peers if you are already connected online?
To put some advantages of technology, it simplified business communication. In many cases, you need only safe online connection to work productively and report your progress to the manager. Even in traditional offices, communicating per e-mail sufficiently accelerates performance. Technology has simplified interaction between a provider of services and their clients. In most cases, clients do not even need to communicate with the provider to get their services.
As a result, the impact of technology on interaction is diverse. We cannot address online channels of communication as a negative phenomenon because we gain even more than we loose with the Internet. In fact, the culture of communication is individual to all people, and those who use the net responsibly never complain about how dramatically the technology has changed their lives.